Playgrounds Digital Arts Channel

MTV Rocks Series 2
Director: Mischa Rozema
Production: PostPanic
Agency: MTV World Design Studio (Milano)

PostPanic create 3 new stories for MTV Rocks bringing the total to 8 idents. The three new idents, ‘Loop-the-Loop’, ‘Bugs’ and ‘Fly-by’ are a continuation of director Mischa Rozema’s theme for the channel. The initial brief for PostPanic was to encapsulate the mood and emotion associated with alternative music and create a series of idents to serve the MTV Rocks branding established by the MTV World Design Studio (Milano). Rozema developed a central theme of an on-going film that the viewer drops in and out of, and wrote a set of scripts based in an imaginary landscape populated with surreal characters and situations. Shot on location in Northern Spain, the footage was then brought back for some CG trickery back here in Amsterdam. Massive Music worked on the audio side of things.

Mischa Rozema explains further, ‘My main idea was to create the opposite of what you would expect on a music channel. MTV has always been about extreme visual and musical diversity – it’s a constant change in pace. I wanted to create idents that did the opposite, that literally formed an underlying ‘film’, something you might stumble across while channel hopping. When you come across this reoccurring film, it should evoke questions, just as if you found it while flicking the remote. What is this film? What’s happening in it? What’s the relationship between the scenes? And before you can answer anything, it changes but the viewer wants to know what’s going on and they continue watching and waiting for the next one. So basically it’s about filling the screen with as many unanswered questions as possible within 12, 10, 5 and 3 seconds, as long as it was visually stunning and conveyed the energy that’s attached to MTV Rocks.’

FULL CREDIT LIST FOR MTV ROCKS

(For PostPanic)
Production Company: PostPanic
Director: Mischa Rozema
Executive Producers: Ania Markham, Jules Tervoort
Producer: Annejes van Liempd
DOP: Steve Walker
Styling: Charissa Bos
Location: Hotel Aire de Bardenas (Spain)
Animal Handler: Zooko Producciones (Spain)
Model: Miro Klasinc
Post-Production: PostPanic
Editor: Mischa Rozema
CG Supervisor: Ivor Goldberg
VFX Supervisor: Chris Staves
Matte Painter: Wieger Poutsma
3D Artists: Manuel Ferrari, Jeroen Aerts, Onno van Braam, Matthijs Joor, Dimitar Kralev, Jurriën Boogert
2D Artists: Miro Klasinc, Jord Veerman, Erwin van den IJssel
Compositing: Chris Staves, Ivor Goldberg
Music & Sounddesign: MassiveMusic Amsterdam (Guy Amitai, Fred Kienhuis and Lodewijk Pöttker)

(For MTV World Design Studio - Milano)
VP Creative Director MTV International: Roberto Bagatti
Art Director: Dylan Griffith, Carlos Carrasco
Associate Creative Director: Anna Caregnato.

# vimeo.com/16284402 Uploaded 37.7K Plays / / 31 Comments Watch in Couch Mode

Playgrounds Digital Arts Channel

Playgrounds Digital Arts Fest Plus

Playgrounds Digital Arts Channel combines creative digital outburst into one good atmosphere.

Motion-, character- , graphic & interactive design, electronic music and digital performances are giving a nice overview of a creative digital culture during


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Playgrounds Digital Arts Channel combines creative digital outburst into one good atmosphere.

Motion-, character- , graphic & interactive design, electronic music and digital performances are giving a nice overview of a creative digital culture during Playgrounds Digital Arts Festival. Check playgroundsfestival.nl

Within this channel it's not the goal to be the first with all the new great work. Just want to build a nice collection of inspiration to share with you. Most of them are Playgrounds related as a guest or part of a film programme.

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Shout Box

  • Animishmish

    Interactive 3D drawing installation by Rosalie Yu and Alon Chitayat:
    vimeo.com/119525835

    by Animishmish

  • grade die.

    Dear Playgrounds,
    we love being with you every year at you festival and now I think we might have something for you that could meet your interests. One week ago our art installation Squarevolution premiered in Germany and since a few days it is up on vimeo.
    Have fun watching,
    Lenny

    Link to Squarevolution:
    vimeo.com/119002539

    Link to the premiere at GOLD + BETON
    vimeo.com/119004493

    by grade die.

  • Alex Knell

    Blinded actors in masks animate surreal bodies in this silent short film about flying the coop. This chick goes far to get out. vimeo.com/alexknell/la-fuite

    by Alex Knell

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