This video is a fictional narrative created for Oracle in 2009 showing how consumers, health-care providers and public health officials might respond to a public health crisis in the future. Through a dramatic storyline set in the year 2012, we present a vision of the possible for the use of technology to improve diagnoses and treatments. We show how loosely connected individuals with the right information could collaborate to narrowly avert a looming pandemic. This was part of a comprehensive sales campaign package that included debrief presentations, a website, DVD and event video.

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Corporate Storytelling

Cameron O'Rourke

In today's media-saturated marketplace, its critical that companies go beyond the features and benefits of their products. You must paint a vision of the possible in your customer's mind, and create a visceral reaction to prepare people to hear your message.…


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In today's media-saturated marketplace, its critical that companies go beyond the features and benefits of their products. You must paint a vision of the possible in your customer's mind, and create a visceral reaction to prepare people to hear your message. Its often said in the sales business that "People buy on emotion, and justify with facts." Storytelling creates that emotion, and can be a powerful component of any sales campaign.

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