Designed with families in mind, we showcased the versatility of three different 500L versions a classic British summer camping trip.

Working with content agency Redwood, the brief was to capture the quintessential British family holiday. Filmed in the rolling sussex countryside and although we had our waterproofs at the ready, the British summer was kind to us.

We used colourful motion graphics in keeping with the 500L house style to deliver the technical information, keeping the film as carefree as the Fiat 500 brand itself.

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