Nothing gets you into the festive spirit more than a good Christmas party and you don’t get many better parties than those organised by a committee of the UK’s finest event planners, organisers and coordinators!
Following on from the Eventia Awards in London we thought we would show something different at the recent ISES (International Special Events Soceity) Mistletoe industry bash. Turning two PufferSphere M units into TwitterSpheres, the displays were transformed from video balls into social media beacons.
Translating the online chatter from both the Mistletoe attendees and absent industry friends into real time event buzz, the spheres looked right at home in the trendy surroundings of London’s Tobacco Dock.
Thanks to all of the event experts at ISES for organising a fantastic evening and for all of the busy tweeters on the night!
ISES - International Special Events Society [isesuk.org/]
Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, Audi set out to show off their future brand ambitions through a high profile experiential marketing installation. Filling three giant spheres with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.
Amongst other technological delights within the spheres, visitors were met with another smaller sphere, this one an interactive spherical screen from Pufferfish. Designers deployed the digital palantir as a control screen to cue and control video content mapped to the inside surface of the main spherical structure.
Users negotiated a universe of constellations, each triggering a different showreel on the curved wall in front of them. As a 3D object, the PufferSphere represents a unique balance between a screen medium and sculpture, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them.
We’re no strangers to getting on planes, and we’re lucky enough for our work to take us around the world, but even with all of this travel, the world of private jets remained untouched territory up until now…
Working with aviation maestros Embraer Executive Jets, globally headquartered in Melbourne, Florida, we can now claim that Pufferfish has very much touched the industry, or more accurately, that the industry has touched Pufferfish.
Seeking an intuitive format to demonstrate to clients the range circles and capabilities of their jets, ‘Embraer Executive Jets’ asked Pufferfish to design and build an interactive application which would not only grab attention in a busy trade show hall, but also change the way that their clients viewed their range data.
Using a PufferSphere M600 interactive unit, users are able to interact with a branded digital globe. Free to spin on any axis, the user is then able to touch one of 20 points located at major cities around the world and in doing so call up a menu displaying the seven executive jets Embraer Executive Jets has to offer.
Once the user selects their jet of choice, a calculated range circle develops from the city chosen detailing just how far you can fly. A multi-layered design of the application enables a user to select and review all seven range circles from their chosen cities helping them visualise and understand the capabilities of the Embraer Executive Jets aircraft.
Not simply a trade show tool, in its down time the sphere is made to work just as hard as one of the jets it sells. Placed in the marketing suite of the Florida headquarters, the PufferSphere is a digital ambassador for the Embraer Executive Jets brand providing the same qualities in HQ as it does out on the road.
Fresh after completing one museum installation on our doorstep, our next job could hardly have been further away. Hopping on a plane and flying across the world we swapped Edinburgh for Kuala Lumpur to install our first tablet controlled permanent display.
The client this time was Bank Negara Malaysia, the Central Bank of Malaysia, who have recently designed and built a museum and art gallery within their new headquarters. Looking for a museum piece equally as exciting and intriguing as their new building, they came across Pufferfish and were interested to know what we could provide for their space.
The Bank wanted to create an intuitive global visulisation allowing visitors to explore the world of Islamic Finance. The system should invite users to navigate the globe themselves via a touch screen display. The software must also be updatable, allowing the Bank to add new points of interest and stories to keep the display current. Utilising a bespoke 1.5m HardBall sphere coupled with an iPad and audio system, we proposed hanging a PufferSphere M system from the ceiling in the centre of the room – creating the impression of a floating planet.
Placed in the Islamic Finance Gallery, the floating sphere was transformed from passive video player into an interactive exhibit via the iPad control. Users can rotate the globe by simply moving their finger across the flat map displayed on the iPad, and can select hotspots which trigger full sphere video focuses on specific regions, allowing them to explore areas of the world where Islamic Finance operates.
It wasn't just the athletes at London 2012 making an Olympian effort; as the official computing partner of the games, Acer provided 13,500 desktop computers, 2,900 notebooks, 950 servers and 350 dedicated staff working behind the scenes to ensure that every score was recorded, every time was clocked and that every media outlet was served with the results in the blink of an eye.
Proving themselves on the biggest stage and on the grandest scale is one thing, but how do you compete with Mo Farah, Usain Bolt and co for the public’s attention?
Acer's answer was to create a branded experience for visitors to the Olympic Park. Almost as important as the work behind the scenes, the pavilion needed to convey the brand, tap into the atmosphere associated with the games and showcase the best of Acer technology to the visiting crowd. A huge success, the ‘Acer Journey’ experience managed to directly engage with thousands of visitors and feed into the excitement surrounding the Olympics.
Not simply a computer showroom, but an interactive experience, blending sporting achievements with technological greatness. Mesmerising visitors as they entered the experience was the striking ‘Journey Sphere’ - aka a PufferSphere XL. Pulsating with a stream of particles, the inflatable projection sphere was suspended in the middle of a ring of interactive tablets, with each particle charting the success of the players who surrounded it.
Forming a centrepiece, our digital projection sphere provided an absorbing scoreboard to track visitor's progress as they played games on the Acer technology below. Programmed by interactive design specialists Open Platform, the competitive spirit of the Olympics was replicated using technology, allowing users and observers to easily view how they were performing compared to their rivals on the neighbouring tablet.
Thanks go to everyone involved in the project, including brand designers Pico Conepts who designed and built the sponsor pavilion.