The organisation BRAND NEW-U identifies networks of Identicals – “people who walk like you, talk like you, but are walking through different, better lives” - and helps their customers make a life upgrade: eliminating the Better-Life donor, and relocating their client to that Brand New life. But errors can occur, and a Brand New life can cost more than expected.
BRAND NEW-U follows SLATER as he is forced to move through a series of parallel lives. He becomes more and more obsessed as he tries to find the lover he lost, but what he must find in the end is himself.
BRAND NEW-U takes elements of science-fiction movies and thrillers, strips them down, and re-mixes them into a looping dream-logic to create a contemporary allegory of our search for identity and human connection in our rootless, media-saturated worlds.