We are proud to present the story of Lions Befrienders, a group of passionate people who chose to spend their time enriching the seniors lives.

With Singapore’s increasing aging population, seniors are at risk of isolation and loneliness.
Day in day out, tirelessly, they chose to spend their time being in service to the seniors. Their motivation? Empathy. They understand how it feels to grow old with possibly no next of kin or caretaker. They also understand how it feels have no one when help is needed.

These folks at Lions Befrienders are unsung heroes who work on the ground to bridge the gap between the elderly and society, so that the elderly feel included which enables them to age gracefully.
Watch the video to find out more and share the video with someone who might be interested to volunteer today.

Volunteer to be a Befriender and make a difference in a senior’s life: lionsbefrienders.org.sg/get-involved/individual/be-a-befrienders/

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Social Storytelling

Project Unsung Heroes Plus

OUR SOLE AIM (OR SOUL-AIM) IS TO CREATE A POSTIVE IMPACT ON THE WORLD THROUGH THE MAGIC, HONESTY AND CRAFTSMANSHIP OF STORYTELLING.

Project Unsung Heroes started with curiosity, a camera, and a desire to share a positive message.
Our very first story…


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OUR SOLE AIM (OR SOUL-AIM) IS TO CREATE A POSTIVE IMPACT ON THE WORLD THROUGH THE MAGIC, HONESTY AND CRAFTSMANSHIP OF STORYTELLING.

Project Unsung Heroes started with curiosity, a camera, and a desire to share a positive message.
Our very first story was about Fion Phua, an unsung hero who went door to door to help needy families clear their homes of infestation while providing them with food, sanitary items, love and care.

The public’s response to the video was incredible. Over $90,000 of unsolicited donations poured in to buy food and mattresses for the families. Hundreds flocked to help.

People became aware of local issues, but more than that, they rolled up their sleeves to get involved.

Local media covered the stories and the National Library partnered with us to create more. And the unsung heroes went on to spread their message, win awards, and generate support.

That’s how everything started. As a passion that became a business.

Our sole aim (or soul-aim) is to create a positive impact on the world through the magic, honesty and craftsmanship of storytelling.

Brands have a story to tell just as much as social causes. Just like us, purpose-driven businesses are popping up, driven by a desire to contribute and make an impact built on sustainable enterprise.

We help these businesses get known for what they do and what they care about. And every brand story we tell supports our social projects. Everybody wins.

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