re:campaign 2013

We live in a world where people increasingly look for community, information and opportunities for action online. And yet we know that our most meaningful interactions continue to happen face to face in conversations with people we are in relationship with. Our challenge in politics is to engage people in the new and changing world of digital engagement but still bring those people to offline action. As the former digital organizing director of the Obama Campaign, engaging a large audience through multiple mediums online and moving them to meaningful action was the bread and butter of my life for the last two years. The talk will cover the ladder of engagement, looking at how to use the tools available to us effectively, and how to use these tools in a campaign with any level of resources. Online engagement and integration are key to successfully running a 21st Century campaign.

Presentation: scribd.com/doc/139703710/rc13-Keynote-Betsy-Hoover
Keynote: vimeo.com/65581982
Profile: recampaign.de/sprecher/betsy-hoover

# vimeo.com/66074301 Uploaded 130 Plays 0 Comments

re:campaign 2013

reCampaign Plus

Die Konferenz re:campaign zeigt die besten Kampagnen im Netz. Am 06. und 07. Mai 2013 diskutieren NGOs, Stiftungen und weitere Akteure des zivilgesellschaftlichen Sektors über Online-Kampagnen und Social Media.

Im Fokus steht dabei, wie Online-Kommunikation…


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Die Konferenz re:campaign zeigt die besten Kampagnen im Netz. Am 06. und 07. Mai 2013 diskutieren NGOs, Stiftungen und weitere Akteure des zivilgesellschaftlichen Sektors über Online-Kampagnen und Social Media.

Im Fokus steht dabei, wie Online-Kommunikation zu mehr politischer Mitbestimmung führen kann. Zum ersten Mal in der „Station am Gleisdreieck“ in Berlin und gemeinsam mit Deutschlands wichtigster Webkonferenz re:publica!

recampaign.de

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