Reel Poetic

20 cancer patients participated in a unique makeover experience.
They were invited to a studio. Their hair and makeup were completely redone.

During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes.

This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.

Advertising Agency: Leo Burnett, Paris, France
Producers : Antoine Grujard - Elisabeth Boitte
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
Published: December 2013

# vimeo.com/81623670 Uploaded 262K Plays 14 Comments

Reel Poetic

David Hui

"A film is - or should be - more like music than like fiction." - Stanley Kubrick

"It [poetry] may make us from time to time a little more aware of the deeper, unnamed feelings which form the substratum of our being, to which we rarely penetrate;…


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"A film is - or should be - more like music than like fiction." - Stanley Kubrick

"It [poetry] may make us from time to time a little more aware of the deeper, unnamed feelings which form the substratum of our being, to which we rarely penetrate; for our lives are mostly a constant evasion of ourselves." - T.S. Eliot

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Shout Box

  • Yannis Mouhoun

    Together, a poetic short for those that still believe in love :
    vimeo.com/196178527

    by Yannis Mouhoun

  • Sascha Kuznia

    Elvis Presley lived in Bad Nauheim, Germany for two years. We captured the joy and spirit of a town that never forgot.
    ELVIS WAS HERE
    vimeo.com/164957608

    by Sascha Kuznia

  • de man & de vos

    Sara de Campos wanted to create an experience of art outside of the museum. She invited artists to show their work in a botanical garden.

    Inspired by a film essay from director Chris Marker, she ponders the implications of this strategy and asks: ‘Where and when do artworks live?’. The film shows the exhibition in the garden and all the art works.

    vimeo.com/131084350

    by de man & de vos

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