The ARF Social Media Experience: Lynne d Johnson, SVP Social Media, The ARF interviews Samantha Skey — CMO, Passenger about customer engagement as the new marketing @ ReThink 2010: The ARF Annual Convention + Expo.

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ReThink 2010: ARF Annual Convention + Expo

The ARF

The ARF Social Media Experience: The social media revolution is making the amount of data about consumers, their brand loyalty and purchasing behaviors more readily available. But, how is this information gathered and analyzed to make more informed business


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The ARF Social Media Experience: The social media revolution is making the amount of data about consumers, their brand loyalty and purchasing behaviors more readily available. But, how is this information gathered and analyzed to make more informed business decisions that drive the bottom line? Lynne d Johnson, SVP, Social Media, The ARF, interviews social media innovators from Converseon, Globalpark, KL Communications, NetBase, Passenger, Ripple6, and Crimson Hexagon to help you discover the capabilities and benefits of social media tools for your organization.

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