Forty percent of club leaders say that “attracting new members” is the biggest challenge their clubs face. But is recruitment the issue? Or is it actually learning how to create healthy clubs that offer a vibrant membership experience, one that is irresistible to both members and visitors? Using stories of transformation from Rotary and in their professional careers, trainers Louisa Horne and Doug Logan outline one strategy for making necessary changes to the club experience while including members in the process.

A copy of the slides can be found here:

Below are some key resources that can help as you look for strategies to make your Rotary world more energizing and engaging:

• Log onto the Learning Center to take the “Is Your Club Healthy” online course. (
• Ask all members of your club to complete a Membership Satisfaction Survey, and then make a plan to act on the results. (
• Explore additional assessments and resources here:

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Rotary Membership Resources

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