Created to elevate the status of Colgate Total as part of a healthier lifestyle.
Result of many months of research with consumers.
This campaign was created to encourage viewers to make healthier choices. Voiced by TV Celebrity Kelly Ripa.
Written by Ruth Olegnowicz. Produced by Barbara Resua. Directed by Peggy Siruta. Edited by Bruce Ashley.
Wrote this commercial originally for the US Hispanic Market, based on a personal tale told by a panelist in a focus group.
By client request, successfully tested in General Market.
Produced for both markets in LA. Edited in NY.
This is the pool out of our successful campaign used to launch Colgate Optic White in the US Hispanic Market.
Enhances the glamour of the brand by placing the characters in a red carpet event, where consumers would love to be and show off their whiter smiles.
Written by Ruth Olegnowicz. Produced by Vivian Taveras. Directed by Jorge Colon. Edited by Sven Herrmann.
Developed to launch Colgate Optic White in the US Hispanic Market. Huge success. Built amazing market share in a very short period of time.
Written by Ruth Olegnowicz. Produced by Vivian Taveras. Directed by Jorge Colon. Edited by Jorge Vallejo.