1. Created to elevate the status of Colgate Total as part of a healthier lifestyle.
    Result of many months of research with consumers.
    This campaign was created to encourage viewers to make healthier choices. Voiced by TV Celebrity Kelly Ripa.
    Written by Ruth Olegnowicz. Produced by Barbara Resua. Directed by Peggy Siruta. Edited by Bruce Ashley.

    # vimeo.com/82892222 Uploaded 86 Plays 0 Comments
  2. Wrote this commercial originally for the US Hispanic Market, based on a personal tale told by a panelist in a focus group.
    By client request, successfully tested in General Market.
    Produced for both markets in LA. Edited in NY.

    # vimeo.com/82892171 Uploaded 46 Plays 0 Comments
  3. This is the pool out of our successful campaign used to launch Colgate Optic White in the US Hispanic Market.
    Enhances the glamour of the brand by placing the characters in a red carpet event, where consumers would love to be and show off their whiter smiles.
    Written by Ruth Olegnowicz. Produced by Vivian Taveras. Directed by Jorge Colon. Edited by Sven Herrmann.

    # vimeo.com/82892133 Uploaded 35 Plays 0 Comments
  4. Part of 40 low budget content pieces written and directed by Ruth Olegnowicz with 4 TV Celebrity Moms in Mexico and Miami.
    Produced by Vivian Taveras.
    Edited by Sven Herrmann and Milena Ramos.

    # vimeo.com/82891970 Uploaded 17 Plays 0 Comments
  5. Developed to launch Colgate Optic White in the US Hispanic Market. Huge success. Built amazing market share in a very short period of time.
    Written by Ruth Olegnowicz. Produced by Vivian Taveras. Directed by Jorge Colon. Edited by Jorge Vallejo.

    # vimeo.com/82891810 Uploaded 19 Plays 0 Comments

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