Salameh Ceramica TV campaign by |MODEVA studio|

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Salameh Ceramica TV campaign by |MODEVA studio|

Mohammed Ahmed

My client "Salameh Ceramica" is one of the competitive players in the Lebanese and worldwide ceramic & sanitary market for technology and brand recognition. Salameh branches boasts a global presence with collections that represent multinational products,…


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My client "Salameh Ceramica" is one of the competitive players in the Lebanese and worldwide ceramic & sanitary market for technology and brand recognition. Salameh branches boasts a global presence with collections that represent multinational products, more than 7 categories, each category includes hundreds of products and items, we made a very huge research in each category, with big amount of catalogs, to choose one product from each category to represent it, wasn't an easy mission picking up one product from more than 700 items, since most of the items are interested too! But our study depended on choosing the most perfect and average item, matching the simplicity and the luxurious choices, so any class of people can visit the showroom or the website, and find what they are seeking for. And we did a great job! We chose the items, present our storyboard, then we started the 3D modeling!

My client requested to distribute the items, and to separate each category into specific short commercial, which means 7 short movies, and one 45 seconds movies, which includes the 7 categories, people will understand more what "Salameh Ceramica" specialized by presenting each category in special, private and independent way, we had to prepare 7 short commercials for 7 categories, 12 seconds for each, then we merged them into one 45 seconds movie, which is "Salameh TVC Showreel", you can watch the full campaign and all the movies in the main page.

"Salameh TVC Showreel" is a unique, elegant, luxurious way to represent 7 products, in very advanced and professional direction, compositing and editing for each category, you can read the technical details for each category in its own page.

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