Gerald Mark Soto - Portfolio

  1. Description/
    Zaha Hadid’s “520 West 28th” is her first residential project in New York City, situated in the notable West Chelsea neighborhood. Hush was asked to design an innovative experience for the property’s sales and marketing gallery. I was tasked to create all the content for the experience minus the opening. Below is the full experience from Hush.

    Design, Animation, Composite (After Effects)

    Design, Animation, Composite: Gerald Mark Soto & Lu Liu
    Animation & Composite: John Choi & Melissa Miyamoto-Mills
    Creative Director: Jodi Terwilliger

    Client: Related Companies
    Made at Hush

    # Uploaded 386 Plays 0 Comments
  2. Description/
    The 2015 iHeartRadio Music Festival for the venue at MGM Las Vegas. Above is all the work I contributed to the show package. It dealt mostly with finding ways of combining footage of colored sand, which was shot and directed by Marco Jean Ruesta, into a dynamic system that could be used as a toolkit through the live show.

    Animation, Composite

    Animation & Composite: Gerald Mark Soto, Peter Harper, Lu Liu, plus
    Creative Director: Ryan Moore

    Client: iHeart Radio
    Made at iHeart Radio

    # Uploaded 214 Plays 0 Comments
  3. Description/
    The Exquisite Corpse Project 2 is a motion graphics piece directed by Michael Waldron and created by a group of artists from around the world. It debuted at this years Motion Conference in Santa Fe. The idea was to create a piece of art that you share with another artist. That artist has to figure out how to seamlessly transition into their piece and then they hand off their work to another artist. This is my contribution.

    Proposed Treatment/
    Spectra Balance. An experiment based on equilibrium and the gamut of color. Our hero will follow camera directed rolls to maintain level balance, while the world around him loses its hold of its scope of color. Each roll of the camera strips away the range of color till all is lost.

    Concept, Design, Direction, Animation, Composite (After Effects), Color Correction (Davinci Resolve)

    Concept, Design, Direction, Animation: Gerald Mark Soto
    Color Correction: Gerald Mark Soto
    Photography: Joohee Marie Hong

    Client: Exquisite Corpse
    Made at Salvame

    # Uploaded 337 Plays 0 Comments
  4. Description/
    A world class ballerina and awesome lady, please meet Isabella Boylston. I was lucky enough to be invited to Christopher Fung’s shoot of Isabella as secondary photographer. With all the footage I shot I was able to compile an edit of the fun day. Also below you can see the actually promotional video for Isabella.

    Details// (Above Video Only)
    Camera: Blackmagic Pocket Cinema Camera - BMPCC (Various ASA)
    Shutter Angle: variable 172.8 / 30FPS
    Lenses: Distagon T* 2/28 & Apo Sonnar T* 2/135
    Computer: MacBook Pro Retina 11,3
    Edit: Premiere CC
    Color: Davinci Resolve 11
    GFX: After Effects CC 2015 + Neat Video + Film Convert Pro

    Duties/ (Top Video Only)
    Concept, Design, Direction, Animation, Composite (After Effects), Director of Photography, Color Correct (Davinci Resolve)

    Gerald Mark Soto

    Made at Salvame

    # Uploaded 452 Plays 1 Comment
  5. Description/
    The grid like animation was designed & built to be modular in order to house both images & titles and as well as being able to move anywhere along the screen. A full set of custom controls were built to allow an animator to easily animate. What you see above is a stacked version of a several animations overlaying and speed up just for easy viewing.

    Riggin, Senior Animator

    Animation: Gerald Mark Soto, Juhun Choi
    Creative Directors: Kiffer Keegan & Keira Alexandra

    Client: New York Times
    Made at Work Order

    # Uploaded 209 Plays 0 Comments

Gerald Mark Soto - Portfolio

Gerald Mark Soto Plus

Concept, Design, Direction, Animation, Composite & Project Management. I have been working in the broadcast design and motion graphics industry for over a decade. Quote, "Imagine, Create, Inspire, Repeat."

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