1. Agency: Arthur London
    Client: M&G
    Animation: Sam Hendrick

    arthurlondon.com
    samhendrick.co.uk

    # vimeo.com/125890260 Uploaded 32 Plays 0 Comments
  2. # vimeo.com/113916225 Uploaded 282 Plays 0 Comments
  3. # vimeo.com/130524475 Uploaded 1,262 Plays 0 Comments
  4. Agency: Arthur London
    Editor: Sam Hendrick

    arthurlondon.com
    samhendrick.co.uk

    # vimeo.com/131370068 Uploaded 24 Plays 0 Comments
  5. Direct response TV advertising has become a crowded and competitive market. In recent years charity fundraising on TV has become quite formulaic and as a result consumers are becoming more cynical and less responsive. Brand attribution in DRTV is also in decline as consumers struggle to differentiate between the causes that are advertising to them.

    Save the Children are pioneers in DRTV, they are UK’s largest and most successful fundraiser on TV, where they lead others tend to follow. Following filming in the Democratic Republic of Congo last year, our latest fundraising TV ad for Save the Children airs this week. Our challenge was to move-on the format, to further distance Save the Children from the cliches commonly associated with DRTV. To produce an authentic and respectful film that conveys an example of the urgent and compelling need at the heart of their cause.

    Our approach was to present the story as Save the Children see it, though the eyes of their people on the ground, to bring the viewer in closer to the reality of Save the Children’s work in Central Africa.

    # vimeo.com/87655766 Uploaded 1,288 Plays 0 Comments

Sam Hendrick // Freelance

BLOOD ORANGE FILM Plus

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.