This is an ongoing episodic piece that I'm making called Broken Angel (working title). It is an attempt to bring audio and abstract (ish) CGI together in a variety of interesting and/or affecting ways. The idea with the episodic thing is for three reasons; the first is that it's much easier to split such a big project into segments and actually finish things. The second is that I thought it'd be an interesting idea to take an almost "madlib" approach (or like these drawings you did as a kid where you make funny monsters on a folded bit of paper), where I end each episode with the first frame of the next episode, and vice versa with the start. Although the whole thing has been sketched out, the details of each episode will dealt with episode-by-episode. Finally, I wanted to have a different theme and style to each episode, whilst maintaining a continuous (albeit loose and abstract) narrative.
This is the first episode (second one to be completed). 3D was in Houdini / Zbrush, 2D in Nuke, with some extra things in AFX. Audio in Ableton, with a couple of hardware synths. Each crystal has it's own audio component, which I want to follow into the next episode or two. It's a bit long-winded to describe here (I may post a detailed breakdown on my website later), but it was mostly a case of using either Houdini CHOPS or Nuke's AudioRead to control parameters using stripped-down stems of audio.
Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba. Recent research has shown these groups to be at greater risk of infection due to cultural factors, which often result in them being less inclined to acknowledge the risk or seek help. This is not only bad for the health of the individuals concerned, but also the wider community. So there’s work to be done…
To have an impact on this audience, we knew we’d have to develop an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.
Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.
In addition to the general campaign film we also created a piece intended for general practitioners. They’re on the front-line in recognizing and advising on this issue, so raising more awareness in this arena is important. This film you'll also find on our website.
It was a great project to work on, with many creative challenges. Although very labour-intensive working frame by frame, we feel the resulting look has a charming handcrafted feel to it. It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!
Client: Soa Aids Nederland
Creative Director: Martijn Hogenkamp
Producer: Marcel Vrieswijk
Design and animation: Christiaan Vlok, Cas Prins, Guido van Gemerden, Ola Tandstad, Rob Wienk, Jeroen Peter, Martijn Hogenkamp, Marcel Vrieswijk, Geert Jansen
Copy: Miriam Young, Jessica Lehrer
Music and Sound Design: ParkStudio
Client: Wim Zuilhof, Rieneke de Man, Eva Meddens
Special thanks to: Van Kruijssen Casting, InterVoiceOver, Raymi Sambo, Farida van den Stoom
In this video we will create several procedural textures to recreate some real world shading effects, such as rust and painted metal. We take advantage of the alShaders noise library for Arnold, and also use some native Maya nodes, like the blendColors, samplerInfo and remap nodes.
This video is part of the procedural shading section of our new course: