1. The fourth quarter TV commercial is an in-house agency collaboration between Shedd’s Marketing and P+D teams, and Optimus, an outside media production firm. The creative strategy was to build on the look and feel of the Stingrays commercial, and reflect the fun, sensory, personal, touchable and awe-inspiring experiences Shedd has to offer. A tall order for 30 seconds!

    # vimeo.com/78301263 Uploaded 31 Plays 0 Comments
  2. The Feel the Wonder TV commercial was an in-house agency collaboration between Shedd’s Marketing and P+D teams, and Optimus, an outside media production firm. The creative strategy was to capture the guest experience of touching a stingray. The creative team invited a variety of people to touch a stingray, then go on camera to share what it felt like – some in their own words. The resulting spot conveys fun, delight, authenticity, and captures the unique experience of Shedd guests.

    # vimeo.com/80405891 Uploaded 103 Plays 0 Comments
  3. Created to promote the International Association for Aquatic Animal Medicine conference, to be held in Chicago in 2015.

    # vimeo.com/96851307 Uploaded 11 Plays 0 Comments
  4. The Amphibians TV commercial was an in-house agency collaboration between Shedd’s Marketing and P+D teams, and Optimus, an outside media production firm. The creative strategy was to highlight unique and specific amphibians, while introducing the idea of "life, changing" – a major exhibit theme. Appealing to a sense of wonder, the animated words enhance the live footage and convey the whimsical and romantic experience that awaits Shedd guests. The resulting spot is full of life, colorful and captures the energy of the new special exhibit.

    # vimeo.com/127187300 Uploaded 119 Plays 0 Comments

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TV Commercials for Shedd Aquarium's general audiences

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