Design-Infused Storytelling

Catch us if you can! Football season is still a few months away but speed waits for no one.

Under Armour races to the football field to debut the fastest generation of football cleats, the UA Fierce. This spot fuses futuristic science fiction with supersonic speed to create a cinematic experience for the eyes, ears and mind.

Our latest collaboration with Under Armour this spot uses metaphors for speed and is infused with high paced action to make you feel like you are out on the field.

Credits:

Project Name: Under Armour "Fierce Speed"
Length: :30

Client: Under Armour
Senior Creative Director: Marcus Stephens
Art Director: Brian Boring
Senior Brand Manager: Leon Duncan

Production Company: Shilo
Director: Noah Conopask
Creative Director: Andre Stringer, Noah Conopask
Designer: Andre Stringer, Noah Conopask
Lead Artist: Christopher Fung
3D Animation: Joji Tsuruga, Christina Ku, Christopher Fung
3D Lighting/Texturing/Rendering: Joji Tsuruga, Christina Ku, Christopher Fung
3D Modeling: Youngmin Kim
VFX Artist: Warren Heimall
Compositing: Bashir Hamid, Christopher Fung, Joji Tsuruga, Dorian West, Joel Voelker, Tamir Sapir, Will Decker,
Assistant Editor: Hedia Maron
Editor: Nathan Caswell
Producer: Amy Fahl
Executive Producer: Tracy Chandler

Advertising Agency:
Client: Under Armour
Art Director/New Media: Brian Boring
Creative Director: Marcus Stephens

Sound Design Company: EcholabSound
Designer: Gavin Little

# vimeo.com/8767233 Uploaded 10.5K Plays / / 5 Comments Watch in Couch Mode

Design-Infused Storytelling

Shilo PRO

Driven by our passion to tell richer stories, we combine live-action, design, and animation to deliver breakthrough experiences for screens large and small.

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