SnowSports Industries America

Snowboard Equipment brought in $255M last season, down 7% in dollars sold and down 4% in units sold. How do we start to grow sales again? By better understanding our target audience. Snowboard has always skewed young. That’s not news, but what has changed is the mindset of this younger demographic. Check out the full Snowboard State of the Industry from 2012/2013 and visit Snowsports.org/research and #SIAdata for more information.

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SnowSports Industries America

SnowSports Industries America PRO

Member-owned, industry inspired, discover videos from SnowSports Industries America (SIA), shorts all about the snow sports industry and SIA. Skiing, Snowboarding, Backcountry, Cross Country, Snowshoe, Mountain Style, Marketplace Research, the SIA Snow


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Member-owned, industry inspired, discover videos from SnowSports Industries America (SIA), shorts all about the snow sports industry and SIA. Skiing, Snowboarding, Backcountry, Cross Country, Snowshoe, Mountain Style, Marketplace Research, the SIA Snow Show & On-Snow Demo/Ski-Ride Fest. Our videos showcase the passion and business that powers our industry.

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