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  1. Snow Sports Industries of America - Retail Marketing Guide Webinar

    42:59

    from SnowSports Industries America Added 85 0 0

    2012-2013 Retail to Consumer Marketing Guide Webinar | Presenters: Mike Duncan & Vicki Vasil, Sage Island

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    • 2015 SIA State of the Industry Video

      17:26

      from SnowSports Industries America Added 1,645 3 2

      Did you know more than 16M Americans consider themselves skiers or snowboarders? Did you know that almost ¾ of all snow sports participants have a dog in their household? Or that 1 in 3 skiers…

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      • 2014 SIA State of the Industry

        12:00

        from SnowSports Industries America Added 2,434 6 5

        The snow sports retail market finished the 2013/2014 season with $3.6 billion in sales. This season was defined by extraordinary weather patterns that included severe drought in the Sierras, polar…

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        • 2013 SIA State of the Industry

          10:36

          from SnowSports Industries America Added 2,107 3 0

          The 2012/2013 season started slowly but finished strong. Sales picked up in January when the snow began to fall across all regions and skiers and riders returned to the slopes. What drove the increase?…

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          • 2012 SIA State of the Industry

            10:28

            from SnowSports Industries America Added 2,911 3 4

            In stark contrast to the 2010/2011 year, last season may go down as one of the toughest on record. Take a look at the sales, participation stats, trends and weather predictions from 2011/2012 all…

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            • 2015 SIA Snowboard State of the Industry

              09:31

              from SnowSports Industries America Added 438 1 0

              The participant base in snowboard grew from 7.3M to 7.7M with 16% growth in the 17 and under age group for both boys and girls. Snowboard Equipment sales finished the season with $265 M dollars sold…

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              • 2015 SIA Ski State of the Industry

                09:05

                from SnowSports Industries America Added 331 0 0

                Despite the less ideal snow and weather conditions across the country, the number of ski participants remained stable at 11.7M downhill skiers, up 500K from the 2013/2014 season. The majority of alpine…

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                • 2012 SIA Alpine State of the Industry

                  08:47

                  from SnowSports Industries America Added 133 0 0

                  As we look back at one of the toughest seasons on record, SIA gives a research overview from 2011/2012 for the alpine ski, apparel and accessory categories with retail data, consumer behavior and…

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                  • 2013 SIA Alpine State of the Industry

                    08:41

                    from SnowSports Industries America Added 257 2 0

                    Alpine equipment sales totaled $528M – up 2.5% in dollars sold and 4% in units sold. In total, 627,000 alpine skis and 734,000 alpine boots were sold this season. Building on last season’s…

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                    • 2012 SIA Nordic State of the Industry

                      08:13

                      from SnowSports Industries America Added 73 1 0

                      Taking a look back at one of the toughest seasons on record, SIA gives a research overview from 2011/2012 for cross country, snowshoe, AT and apparel/accessories, with retail data, consumer behavior…

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                      • 2013 SIA Snowboard State of the Industry

                        07:29

                        from SnowSports Industries America Added 802 4 0

                        Snowboard Equipment brought in $255M last season, down 7% in dollars sold and down 4% in units sold. How do we start to grow sales again? By better understanding our target audience. Snowboard has…

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                        • 2015 SIA Cross Country State of the Industry

                          07:17

                          from SnowSports Industries America Added 120 0 0

                          Nordic had a great season bringing out 4M participants to the trails. Cross country skiing has the highest level of gender equality of any snow sports discipline with a 53% male and 47% female split.…

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