Smart Design

A clip from our Salon on Better Shopping that focuses on technology's role in today's retail environment.

People's relationships with brands is changing, and perhaps there's no better illustration of this than the challenges and opportunities facing retailers today. Our San Francisco studio, together with the Retail Design Institute, invited Lindsey Guest (BeautyArmy), Steve McCallion (Chrome Industries) and Andrew Bornand (Gensler) to discuss the future of shopping in the digital age.

Our panel:

Andrew Bornand, Director of Digital Strategy at Gensler
Lindsey Guest, CEO and Founder of BeautyArmy
Steve McCallion, President of Chrome Industries
Anna Shaw, Director of Brand, Smart Design

The Retail Design Institute, Northern California Chapter, co-hosted this event with us.


Smart Design invites thought leaders and industry experts to participate in Smart Salons to exchange perspectives on timely topics in the areas of design, technology and business.

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