Smart Motion

Cheeky, passionate, quirky, sexy or wild? Which trait best describes you? Crown Paints asks consumers to consider their own personalities as the brand makes a splash with its new TV ad.

The advert was brought to life by Crown’s creative agency, BJL, who commissioned Partizan and Lumiere Studios to produce the ad, which was directed by typographer, Sean Freeman. Music was composed by Candle. The animation is the first of its kind to break in the home improvement sector and strengthens Crown Paints’ confident, challenger brand identity among category leaders.

The brand’s most innovative ad yet was created by Lumiere using Nextlimit’s Realflow fluid simulation software, and Maxwell Renderer. Softimage was the 3D package used to hold it all together.

lumierestudios.co.uk

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Smart Motion

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