1. Site Signs are great for high traffic corners and intersections where you’re signage will receive high traffic volume and be easily viewable even from a distance. Site signs are also best used when potential voters are too far away to see a regular yard sign, this is because site signs typically come in 48x48 inches, in contrast to a typical 18x24 yard sign, though they can go even larger if you desire.

    We suggest using your site sign by designing with bold letters and a clear message that can push your potential voters to your website or social media account. Also consider the location your signage will be located, signs in particularly sunny locations may fade over time, so consider protective UV lamination as well.

    And last, consider the location the sign will be placed. It may make more sense to order a double sided sign, for traffic coming from either direction. You may also consider placing different messages on either side, for this exact reason.

    # vimeo.com/159538650 Uploaded
  2. Let’s take a look at the advanced controls of the Design Tool. First, lets look at some of the tools we didn’t review in our basic tutorial.

    You’ll see here our grid, and snap controls. Grid overlays a gray grid system across the composition. This is not a design element however and will not be present in the final product of your design. Next, you’ll see the snap function. Snap helps you align your images or text by snapping to their position.

    When working with text, or clipart be sure to check under the main menu for additional controls, such as font type, color, or additional controls.

    In addition to the ability to add pictures or clipart, you can also generate your own custom QR code by clicking “add shape” and then “add a QR code”. From here you can select a number of custom options to send your audience to once they scan the code. For web addresses, make sure you add the “” before you address.

    When working within your composition, you have a number of controls for design elements. From this panel we can shift the position of your design elements, align them horizontally or vertically, or even flip them.

    In addition, while a element is selected we can manually change the size of the element. We can even choose to unlock this size ratio by clicking on the links.

    Below this, we can see all of the elements within the current design tool. By clicking on the right side of the layer we can arrange elements to be above, or below other elements.

    # vimeo.com/158937243 Uploaded
  3. Let’s take a look at the basics of the Design Tool by looking at the most important elements. First, you’ll notice an adjustable input box for the height, and width of your signage. You may adjust your sizing at any point without the risk of having to start over.

    Next, you can see four large green buttons. Here is the core of your toolset, including “Add Text”, “Add Shape,” “Add Image” and “Templates.”

    Let’s start with “Add text” this opens a text box, which works how we might imagine. You can add as much text as you desire and then click the checkmark to add it to your composition.

    When we click “Add Shape” however, we’re given a number of options. Immediately we can see a list of categories for a number of shapes that can be further modified in our composition. But you can also see a number of menu options just above, “add an image” to switch to photograph categories, “Add a QR code” which we’ll discuss in our advanced video, “upload an image” if you have an image on your computer you’d like to use and “my images” which will display the images you have previously used in designs.

    Leaving this options menu, we can return to the composition. We see a few additional controls, such as the canvas color. Simply click on the desired color and your background will change.

    We can also zoom in, or zoom out from here. Or, select the desired zoom level.

    For a more indepth understanding of the design tool, check out our Advanced Design Tool video. When you’re finished with your composition, simply click “Save and Continue” and you’re done.

    # vimeo.com/158915558 Uploaded
  4. Is your campaign making mistakes you could be avoiding?

    When you’re campaigning, name recognition is a big factor- but you shouldn’t be so caught up that you forget to lead your audience to their next logical step in your campaign- for instance, this could be your website or social media account. Make sure your contact information is in an easy to understand format and displayed clearly on your signage for the greatest chance of success.

    Speaking of websites, search engines and regular internet users look for candidate website’s often by searching their name. When building a website, or getting one built for you, choose a web address that accurately represents you. You may also consider purchasing variations of your domain, to help your voters searching for you and avoid your competition from purchasing them maliciously.

    When promoting your web address or social media profile on signage, keep it simple. In the event of Social Media you can get away with just displaying the Social Media Icon in your signage as it is inferred what and where your audience should go. These simple shorthands are a great way to keep your designs clean and messages clear.

    Take into consideration your surroundings. Are you campaigning in an area where English isn’t the only language spoken? Finding statistical information on spoken and written word in your area should be easy enough to find online and we encourage candidates to offer signage that relates to their targeted audience, to increase awareness of their campaign.

    One of the greatest sins a campaign promoter can make however, is trying to please everyone as much as possible. It may be human nature to try, but it ultimately is a disservice to everyone, instead discover and focus on your target audience and work on pleasing them.

    # vimeo.com/157205019 Uploaded
  5. If you’re starting your political campaign this year, it may prove important to understand how we got here and why the advertising decisions you’re making are important. In the early days it was all about getting out there, shaking hands and holding town hall meetings. In fact it was Harry S. Truman that covered over 31,000 miles and reportedly shook over half a million hands.

    Perhaps the oldest form of political advertising however, was the banner. Created from various materials for thousands of years, banners have been apart of the human experience for centuries- and when nations became republics banners slowly took part in the rallying call for elected officials. Bumper stickers on the other hand are fairly modern invention and it wouldn’t be until 1952 that Dwight D. Eisenhower would become the first candidate to use political bumper stickers.

    It would also be in 1952 that Eisenhower would become the first candidate to use TV advertising, many of which believe is what contributed to him winning the election. Though by the next campaign, the battle over TV advertisements would begin a race that you can see even today.

    # vimeo.com/157147793 Uploaded


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