Kai is a dancer struggling to perfect her movements. She practices at home, avoids going out for drinks after training, and is endlessly chastised by her dance teacher, all to no avail. This changes when she has a collision with joy, and learns how to let go and express her pleasure freely.
Earlier this year, Magnum ice-cream teamed up with i-D to create a short film competition called "Be True To Your Pleasure", inviting emerging filmmakers to send in their short film ideas about personal pleasure and the joy of letting go. The three winners were announced in August and received funding, production support and a mentorship from award-winning filmmaker Xavier Dolan to help make their ideas reality.
For more information and to see the other winning films go to: i-d.vice.com/en_gb/article/watch-the-winning-films-from-i-ds-magnum-vie-magnifique-competition?preview&cb=v1442487804353