STUFF BLOWIN' UP

  1. Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.

    The concept was inspired by the idea that from one’s imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in “make.believe” as a connecting through-line.

    Superfad Director/Executive Creative Director Will Hyde captured a live action, slow motion narrative with imagery that would showcase the picture value of Sony BRAVIA high definition televisions including color fidelity and detail. The project’s effects and animation, completed in just under three weeks, was creative directed by Carlos Stevens.

    The project keenly represents Superfad’s methodology; one that eschews a singular signature style in favor of applying project-specific creative approaches to reveal the unexpected. With Sony’s “Eye Candy,” the blending of live action and animation comes together in a seamless marriage of visual intensity and wonder.

    Client: Sony Electronics
    Video Program Manager: Lisa Gonzalez

    Agency: chickINchair Productions
    Executive Producer: Kim Tierney

    Live Action Production Company: Superfad
    Director: Will Hyde
    Director of Photography: Martin Ahlgren
    Production Designer: Jason Puccinelli
    Wardrobe Design/Stylist: Heidi Meek
    Make Up: Bryin Smoot
    Line Producer: Scott Ludden

    Design & Animation: Superfad
    Executive Creative Director: Will Hyde
    Creative Diretor: Carlos Stevens
    CGI/VFX Director: Dade Orgeron
    3D Artists: Tom Oakerson, Phiphat Pinyosophon, Andrew Butterworth, Yas Koyama,
    Alex O'Donnell, Dimitri Luedemann, Billy Maloney
    Compositors: Tom Oakerson, Paulo Dias, Loren Judah, Dorian West, Sohee Sohn,
    John Stanch, Soyoun Lee, Dimitri Luedemann, David Holm
    Editors: Ryan Haug
    Flame Artist: Andy Davis
    Head of Production: Chris Volckmann
    Executive Producer: Rob Sanborn
    Music: Matt Hutchinson

    # vimeo.com/10101601 Uploaded 188K Plays 30 Comments
  2. explosion simulation done in 3dmax 2008 and rendered in vray 1.5 sp2.

    # vimeo.com/3482239 Uploaded 352 Plays 1 Comment
  3. Just for fun i simulated 2 High-res fumeFX explosions.
    It took about 10 hours to simulate the first one
    and 15 minutes rendering per frame !!
    (on my old dual core mashine)
    The second one took match less time to simulate and render..
    next i did a very fast compositing in after,
    I didn't added any extra details, just the explosions,
    so its not perfect result but i still like it..
    hope you'll engoy it too.
    yuval

    # vimeo.com/4350242 Uploaded 21.5K Plays 12 Comments
  4. Test d'explosion pour future pub.
    Rendu sous Vray et animation à l'aide de particules, gravité, déflecteurs et résistance sous 3dSmax.

    Le but est de voir le mouvement suite à l'explosion pour pouvoir remplacer les éléments par la suite (bouteilles de parfum et décor design/moderne)

    # vimeo.com/8884494 Uploaded 364 Plays 0 Comments
  5. Explosion

    # vimeo.com/2726628 Uploaded 334 Plays 0 Comments

STUFF BLOWIN' UP

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