Starworks Group’s Branded Entertainment department partnered with Free People, a division of Urban Outfitters (URBN), to create the brand's first narrative episodic film content. Roshambo, which features "Girls" actor Christopher Abbott and model Sheila Marquez, tells a love story out of sequence while seamlessly integrating Free People product into the short film.
Named a "Staff Pick" by Vimeo on the day of its release, the video has garnered acclaim for its cinematic nature and non-traditional approach to apparel advertising.
Roshambo: Rock is the second installment in a series of short films to be released throughout 2013, telling the complete story of the couple's romance.
Starworks Group continued its partnership with Free People and produced this short film for the clothing brand's line of intimates. Starring British model Daisy Lowe, and directed by Guy Aroch, and Jonathan Doe, the film follows Daisy as she attempts to woo the guy next door through a series of fun and flirtatious gestures.
Praised by fashion journalists and news outlets alike, the short was featured by Nylon, New York Magazine and the New York Daily News domestically, and by The Telegraph in the UK.
Starworks Group’s Branded Entertainment department partnered with DSTLLRY Project to create the controversial Yoga by Equinox video, which featured instructor Briohny Smyth performing awe-inspiring yoga in her underwear.
With over 4 million views, the video has been featured across multiple online news outlets including The Huffington Post, USA Today and the Washington Post, and has even been parodied.
SWG's Branded Entertainment division was contracted to create a group of films for fashion brand and retailer, Juicy Couture. Challenged with the idea of "breaking the mold" and thinking outside of the usual Juicy Couture campaign, while still remaining brand appropriate, we produced a narrative video entitled "California Dreaming". Featuring international supermodel, Candice Swanepoel, and rewnowned photographer, Terry Richardson, the video showed the model in various looks from Juicy Couture's holiday collection at one of LA's most iconic locations, the Chateau Marmont.. All items worn in the video were shoppable with a click-to-purchase option.
To date, California Dreaming has been viewed more than 750,000 times. It was also supported by a press campaign featuring behind the scenes coverage and an interview with the Creative Director in leading publications and online sites such as Women's Wear Daily, ELLE, and Fashionista, among many others.