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East Coast Editor of TechCrunch John Biggs talks hardware at SXSW: "The ease with which we can make hardware now mirrors the ease with which we can make software."

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Leo Burnett heads to Austin for South By Southwest Interactive 2012 to tell the story of the conference through the lens of an advertising agency. We're catching up with speakers, panelists and, of course, our own delegates to report on the trends and…


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Leo Burnett heads to Austin for South By Southwest Interactive 2012 to tell the story of the conference through the lens of an advertising agency. We're catching up with speakers, panelists and, of course, our own delegates to report on the trends and technologies that shaping the future.

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