The Food Pyramid is an iconic image and we wanted to tear it down AND give the viewer a takeaway. We knew that just one powerful visual could be enough to do that. Our Director Yola came up with the concept of turning the food pyramid on it's head and Tara nailed it with this graphic. Simple but powerful, it tells the story of Cereal Killers in 10 seconds flat!
How are good ideas generated? They aren’t simply lying around like seashells on a beach waiting for us to pick them up nor are they so random. Good ideas are the result of the focused action that takes place in our brains. With a bit of stretching the laws of physics and a lot of imagination, we set out to craft a story about how all those bits and pieces that pass through our brains can become good ideas.
Agency: Column Five Media
Creative Directors: Ross Crooks, Josh Ritchie
Producers: Nick Miede, Ian Klein
Motion Designer: Chase Ogden
Graphic Designer: Luis Liwag
Voice Over: Maxwell Glick