One Show Design - Gold Pencil, Spatial Design
AICP Next Awards - Shortlist, Experiential
Core77 Design Awards - Notable, Interaction
International Fragrance Foundation - Technological Breakthrough of the Year
D&AD Awards - In-Book, Experiential

The Making Of A Perfumer's Lucid Dream
"A dream as long as your longest sniff."

A behind-the-scenes look at how we designed the experience, content and technology for the Lucid Dreams exhibit in Sephora & Firmenich's Sensorium, the world's first pop-up fragrance museum.

More on the project here:

Client: Sephora & Firmenich

Experience Design & Interactive Content, The Department of the 4th Dimension
Creative Director, Matt Checkowski
Executive Producer, Ron Cicero

Lucid Dreams Physical Lead Designer, Elena Manferdini
Lucid Dreams Content Lead Designer, Ken Pelletier
Lucid Dreams Interactive Lead Designer, Gautam Rangan
Lucid Dreams Designer, Justin Lui
Sound Designer, Patrick Cicero
Editor, Leander Rappmann

Song: Dance, Dance, Dance by Lykki Li

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The D4D

The D4D Plus

The D4D is a multidimensional storytelling studio. We work with people and brands to create meaningful connections through storytelling. We believe in content that starts with the audience, speaks with a purpose and aims to illuminate a magical world.

Shout Box

  • rharlow

    Great video, but it got me thinking, why couldn't this amount of effort be put into U.S. manufacturing. Is the labor "that much less expensive" than here in the States?

    by rharlow

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

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