The Message in the Bottle

The Message In The Bottle is a social media/documentary series about our societies choices with alcohol and the efforts made in the responsible drinking messaging. Is the message getting across and is there a more effective way to reach people around this issue? What do you think? Social technology has given us the ability to come together in dialogue like never before. This site was designed to open the conversation around Responsible drinking to everyone.

As a contributor and major stakeholder to this initiative, Molson Coors will be using this site for the research and development of their Responsible Choices strategy. Your feedback and opinion will alter the way Molson Coors moves forward with their messaging. For the first time, the consumer's opinion has an outlet to be considered in future stakeholder decisions. What is your opinion?

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The Message in the Bottle

Billie Mintz Plus

This was a series I completed in association with Molson Coors around the issue of responsible drinking of alcohol. The series was created to initiate conversation around what is and what isn't working in the messaging of this issue.

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