Coming soon: Jumbo Wild, a new feature film by Sweetgrass Productions and Patagonia. In this preview featurette, we travel deep into the Purcell Mountains of British Columbia where the land is wild and backcountry skiing is a way of life. For the KtunaxaFirst Nation, it is an area known as Qat’muk, the sacred home of the grizzly bear spirit. And, for scientists and conservation groups like Wildsight, the valley is important as part of a critical wildlife corridor, one of only two remaining areas in North America where grizzly bears can freely roam between Canada and the United States. For decades, First Nations, conservationists and backcountry skiers have fought the proposed Jumbo Glacier Resort. What more will it take to keep Jumbo wild for good?

To everyone who derives inspiration from the mountains, it is our responsibility to give back and speak up for these wild lands and all those who inhabit them. Join us, the Ktunaxa Nation, Wildsight and the thousands of locals who have been fighting for the last 25 years to stop development and permanently#KeepJumboWild.

Get film tour dates, watch the trailer and take action to help keep Jumbo wild at Patagonia.com/JumboWild

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The New Localism

We are all locals. We can no longer pass through or visit remote, wild places and trust they will remain that way. Friends of Patagonia have always brought us news of places they loved that are threatened — and Patagonia is committed to bringing our resources…


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We are all locals. We can no longer pass through or visit remote, wild places and trust they will remain that way. Friends of Patagonia have always brought us news of places they loved that are threatened — and Patagonia is committed to bringing our resources and connections to bear on these threats to wildness, far and wide. We all have a chance to make a difference. Take a stand. This is the New Localism.

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Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. See…


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Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. See what we do at patagonia.com

32 Comments

K. Bayquoi

K. Bayquoi

What a beautiful place this Jumbo is...I for one, would like to see it go commercial. This would be the only way I and many many others could ever appreciate it's beauty. As it is now, as beautiful as it is, very few can appreciate it. Whereas, a very tastefully commercially built resort would allow this beauty to be shared by so many more, and could help improve the lives of the locals along the way. I realize I am probably on the wrong side of what this film was trying to convey, but, as it is now, it is just way too beautiful, to waste on just a few wilderness explorers, backcountry skiers etc. If done tastefully, this could be enjoyed by so many more...

Shredwards

Shredwards

You are a selfish piece of shit. Sorry you can't just hop off the plane and snap some instagram pics. The reason this place is beautiful is because it is remote and undeveloped. Get some skins and get out there you lazy fuck.

K. Bayquoi

K. Bayquoi

Gee Shredwards, can you be a little more forceful when trying to make your point. Perhaps either an anger management course or social acceptance class might help you better express yourself in a manner where someone might be willing to listen, rather than dismiss your comment for the low life ignorant dribble that it is.

Brian Ellsworth

Brian Ellsworth

It should be preserved for people with helicopters ...It's a virgin powder fantasy for skiers...The native populations need another casino .It's a mother earth thing ... Bears should be drinking beer .

Žygimantas Jogailaitis

Žygimantas Jogailaitis

This channel's design is better than Patagonia's website but it's your egregious mistake not to let us share these films with more people on Vimeo. I'm listening to dirtbag diaries which is also branded content from you and I really love your brand but it's not fun if vimeo engineers remove social curation element from vimeo just for sake of new design. Into the Wild

Maan Ali

Maan Ali

Nice Video i like it... ... ... ... ... ... ... ...

emanuele niri

emanuele niri

This wonderful place is just one of many that will inevitably be destroyed by environmental pollution and/or global warming all in the name of evolution and vanity of the man kind, regardless of our hope and commitment is just a matter of time.... Sadly we live in a world governed and ruled by Idiots!!!!

estudio

estudio

Thousands of locals marched on the streets, 90% of people were against it yet the government approved....Governments care about money. Money talks. We're currently fighting an airport in the UK who have decided to put a flight path over our heads - with no consultation. Essentially for the same reason. Short term cash. Destroying what was a beautiful area and making our lives a misery. I'm behind saving Jumbo and any other cause that protects our environment. Going through something like this personally makes you realize how little control us 'people' have and how large corporations use their PR agencies to baffle and bullsh*t their way to destroying lives. See our plight here: gatwickobviouslynot.org/

Guidiary

Guidiary

This is fantastic! Beautiful shots, stunning landscape! Good cause!

Oma Be

Oma Be

Superbly directed,
Superbly edited
Well narrated
Great choice of music at the end too.

Kudos , you got yourself a new follower ;)

P.S.
I like the double exposure touch mixing the bear and the landscape as thumbnail for this piece. ;)

Irek Reyd

Irek Reyd

I wish I were Canadian, and powerful, so that my voice meant more. I'm not idealistic really. I don't consider myself an environmentalist. Politically, I am a moderate. Despite some of the -isms i don't fit into easily, I do hate to see humans treat people, relationships, organizations, communities, and nature like it is one more thing to consume. Its not ok to act like we deserve it, are entitled to it, are just waiting for the upgrade. Consumerism, objectification, and in this case capitalism is just another word for seeing the world through selfish eyes. Do you realize all of the frontier lost in the last 100 years? Can you name the animals your grandchildren will never see, but only read about in books? Will you ever see them yourself? All you have to do is go to the northern parts of the US and this area of Canada to see that its exceptionally special among all the places in the world. There are so few places left like this, especially in North America. I hope Jumbo can stay wild.

Brian Ellsworth

Brian Ellsworth

I live in New Jersey and it is more populated than India per square mile...It disturbs me to see wild life struggle in the few square miles that are deemed green acres ...and so called protected ... Wildlife does not stand a chance against our roads and sprawling developments ..Population is the problem and maybe in time when we reach 30 billion some one will say no more children. We will have to escape to Jumbo Valley where we can hide and raise our children..

MAROTTE PROD

MAROTTE PROD

FED UP wid all those bullshit development project !

wen wang

wen wang

i like the background music who can tell me ?? thanks

Matt Larson

Matt Larson Plus

What I'm seeing here is one film wrapped inside the clothing of another. Patagonia, if you're going to make a documentary, make a documentary. Don't give in to the temptation to turn it into an ad spot. What it amounts to is manipulating a valid Native American argument - to preserve their sacred space - for the glory of professional heli-skiers and wealthy white thrill-seekers. If you can't set aside a small budget to make a real documentary about this issue - and minus all of the expensive TGR / Red Bull extreme glam skiing cinematography - then leave that to the real nature documentarians and just make ads. Believe it or not, Vimeo viewers are smart enough to see the difference.

Paris Yves Read

Paris Yves Read Plus

Great work and portrayal of a paradise on earth- ignore the psychopath comments- you are doing great sharing with us this wonder so we can help you preserve this place

Daniel Chadwick

Daniel Chadwick

Enjoyed the video but, maybe, when you're trying to convince people that it is a bad idea to construct a resort in presently unexploited mountains, you should focus less on how totally rad skiing down those mountains can be (and how Patagonia can outfit your ski resort getaway). Patagonia looks like they're hedging their bets from about 4:25 to 6:45.

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