Question: Heineken wanted to extend their global ‘Voyage’ campaign into a truly digital experience.
Insight: The Heineken brand is all about Men Of The World, so let’s see how worldly real men are.
Concept: We created Dropped, a global experiment to find out how men would behave when taken out of their ordinary lives and dropped into the great unknown. A surprisingly unexpected real-life travel show.
Damage: Millions of people followed the online series, it got great press reviews for the brand. For Heineken it was the way forward in communications.
Role: We created the concept, were part of the crew that made the scripts, films and edits, and oversaw the online launch.
Question: Hema, a Dutch retail brand, needed a campaign to launch their online store.
Insight: Let’s make the online store go viral.
Concept: What looked like an ordinary webshop, unexpectedly became a chain reaction of products to celebrate the new site.
Damage : The campaign was an instant viral hit, generated millions of views and lots of awards including a Webby. According to the marketing chief it played a key role in changing the perception of the brand.
Role: We created the concept, conceived the animation, supervised the execution and seeded the viral.
Question: When Heineken made a new TV ad, they asked us to do a ‘making of’.
Insight: The TV ad was all about a legendary guy. Shouldn’t he be even more legendary in the making of?
Concept: We created the most legendary making of ever made - a faking of. The hero of the TV ad shows us around on set while pulling off some unbelievably legendary stunts.
Damage: It’s the first time a ‘making of’ actually surpassed the main piece in both viewing numbers and awards, winning the Eurobest Film Grand-Prix. Campaign Magazine ranked it among the top pieces of work that year.
Role: We created the concept, script, edit and supervised the online launch.