this that + the other

  1. Question: Heineken wanted to extend their global ‘Voyage’ campaign into a truly digital experience.

    Insight: The Heineken brand is all about Men Of The World, so let’s see how worldly real men are.

    Concept: We created Dropped, a global experiment to find out how men would behave when taken out of their ordinary lives and dropped into the great unknown. A surprisingly unexpected real-life travel show.

    Damage: Millions of people followed the online series, it got great press reviews for the brand. For Heineken it was the way forward in communications.

    Role: We created the concept, were part of the crew that made the scripts, films and edits, and oversaw the online launch.

    See all dropped episodes here: youtube.com/heinekendropped

    theother@thisthatandtheother.nl

    # vimeo.com/76047570 Uploaded 724 Plays 0 Comments
  2. Question: Create the next Heineken Global campaign.

    Insight: The brand revolves around Men Of The World. Well, worldly men are travelers, aren’t they?

    Concept: What is like a culture shock to others, feels like home to a Heineken man.

    Damage: The ‘Heineken Voyage’ campaign was launched simultaneously in 70+ countries, featured in cinema, TV and online and set the theme for Heineken globally that year.

    Role: Under the Creative Directorship of ECD’s Mark Bernath and Eric Quennoy we crafted the script, worked together with director Fredrik Bond on the ad and created various extra content pieces.

    theother@thisthatandtheother.nl

    # vimeo.com/67450212 Uploaded 1,123 Plays 0 Comments
  3. Question: Hema, a Dutch retail brand, needed a campaign to launch their online store.

    Insight: Let’s make the online store go viral.

    Concept: What looked like an ordinary webshop, unexpectedly became a chain reaction of products to celebrate the new site.

    Damage : The campaign was an instant viral hit, generated millions of views and lots of awards including a Webby. According to the marketing chief it played a key role in changing the perception of the brand.

    Role: We created the concept, conceived the animation, supervised the execution and seeded the viral.

    thisthatandtheother.nl

    # vimeo.com/50974621 Uploaded 751 Plays 0 Comments
  4. Question: When Heineken made a new TV ad, they asked us to do a ‘making of’.

    Insight: The TV ad was all about a legendary guy. Shouldn’t he be even more legendary in the making of?

    Concept: We created the most legendary making of ever made - a faking of. The hero of the TV ad shows us around on set while pulling off some unbelievably legendary stunts.

    Damage: It’s the first time a ‘making of’ actually surpassed the main piece in both viewing numbers and awards, winning the Eurobest Film Grand-Prix. Campaign Magazine ranked it among the top pieces of work that year.

    Role: We created the concept, script, edit and supervised the online launch.

    theother@thisthatandtheother.nl

    # vimeo.com/75397789 Uploaded 1,061 Plays 0 Comments
  5. Question: Get It Done, a crowd-funding charity network, was in need of an online campaign to raise awareness for the brand.

    Insight: Get It Done believes in helping people help themselves. So let’s help people raise awareness themselves too.

    Concept: We launched ‘Get It Done in a day‘, an online live event creating 170 videos together with the local community to raise the funds needed for a school - all in a single day.

    Damage: The project was funded within 12 hours, got tons of press coverage and helped establish Get It Done as a crowd-funding charity brand.

    Role: We created the concept, worked in close collaboration with production house Czar to create the videos, and supervised the PR and social media strategy.

    theother@thisthatandtheother.nl

    # vimeo.com/68302093 Uploaded 821 Plays 0 Comments

this that + the other

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