here is a 60 second edit of a longer piece about chicago's very own optimo hats. The longer video is now up on this vimeo page. you can check the "place" out at optimohats.com - though a trip to the brick and mortar establishment is required.
Willie and Imogene, my maternal grandparents, signify our relationship with all of our grandparents… Leo and Sally, Anthony and Hazel, and James H. and Gladys.
imogene + willie honors those eight, as well as our amazing parents and our siblings and their children and our aunts and uncles and cousins and their children that we love like our own.
And then… our friends and the team at the shop might not be directly related to those eight, but for sure there are oh so many “indirects” on how we all are together. And then we think what we want most for our children when we get them someday. We want them to experience that indescribable love from our parents, their grandparents… just like we were loved so much by ours.