The brief was simple – create an on-stand ‘engagement feature’ for a trade show; something which would capture delegate interest, but would also encourage people to revisit the booth several times during the show. This wasn’t about ‘give aways’ or free coffee; it was about creating something interactive, a living artwork which captured the imagination of an international audience.
Oh, and although it had to be participative, it shouldn’t be too complex or time consuming.
blowUP media East London Domination Promo
A video we produced to showcase the prime outdoor advertising sites blowUP have available in trendy East London.
The film mixes live action with motion tracked captions, a banging sound track and grungy captions.