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Dedicated, with love, to all those whose lives have been touched by cancer, specially to our personal heroines:

Gladys Redondo de Reinfeld (mamá),
Gabi Valladares,
Annie Reinfeld,
Laura Velazquez,
Carmen E. Montcourt.
Gabriela Enis.

For the last few months we have been working like crazies on this Breast Cancer awareness campaign for LIFETIME Latin America. It has been an intense journey, full of strong emotions and feelings.

We only hope our little campaign contributes somehow to educate and create awareness on the overwhelming statistics: 1 in 8 women will be diagnosed with Breast Cancer over their lifetime.

Please take care of yourself, make monthly breast self-exams to help you be familiar with how your breasts look and feel, so you can alert your healthcare profesional if there are any changes. Early detection is key.

LOVE.

Totuma.

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Campaign Directed by:
Totuma

Creative Director (Totuma):
Hubert Reinfeld

Art Directors:
Vladimir Mihalkov
Cristina Briceño

Producers:
Vladimir Mihalkov
Hubert Reinfeld

Creative Director (LifeTime Latam):
Pedro Gonzalez

Marketing Director (LifeTime Latam):
Nathalie Alvarez

Copywriters:
Hubert Reinfeld
Lucy De Freitas

Live Action Directors:
Vladimir Mihalkov
Hubert Reinfeld
Juan Pablo Enis

Director of Photography:
Juan Carlos Castillo

Editor:
Vladimir Mihalkov

Graphic Design:
Cristina Briceno
Alejando Ocando

Animator & Compositor:
Alejandro Ocando

VFX:
Marcial Gonzalez

Color Correction:
Vladimir Mihalkov

TimeLapse Photo:
Leo Reinfeld

Cast:
Ashley Hernandez
Lucy De Freitas
Gernesha Lundy

Making of:
Ashley Hernandez

Sound Design & Mix:
Studio Pararrayos

Original Music:
L. Boccherini: Musica
Notturna delle Strade di Madrid

# vimeo.com/142744312 Uploaded 68.5K Plays 17 Comments

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