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Thibaut de Longeville was hired by agency Havas to direct a short film and a commercial promoting “Carte Musique”, a national program designed by France’s Ministère de la Culture to encourage legal music downloads.
The concept of the film was to celebrate the joy of discovering and sharing new music, presenting authentic testimonies by recording artists, music enthusiasts and everyday people alike.
The film featured an eclectic cast of musicians, actors, models, friends and tastemakers including Ayo, Brodinski, China Moses, Parade, Liza Manilli, Julie Farenc, Manaré, Victor Aime, Shemss Audat, Jina Djemba, French Lopez and more.
For the soundtrack, 360 Creative recommended the use of an unreleased track by electro / hip hop DJ quartet C2C entitled “Happy”. Timing turned out perfect as the campaign started circulating at the same time C2C’s album, “Tetr4”, was released on indie label On and On Records.
The album (their very first) went N°1 in France upon its release, and was certfied platinum within two months. The contagious “Happy” track significantly contributed to the success of the “Carte Musique” campaign, and C2C went on to win 4 Victoires de la Musique (France’s highest music distinction) that same year.
Réalisé par Thibaut de Longeville
Produit par 360 Creative
Agence : Euro RSCG C&O
Directeur de Production : Flore Biet
Chargé de Production : Yannick Do
Assistant Réalisateur : Nicolas Bénac
Chef-Opérateur : Grégory Mamou
2nd Unit Camera : Romain Alary
Yes, it used to be the trailer from "From a Mess To The Masses", a documentary about Phoenix, directed by Antoine Wagner and Francisco Soriano (alias 35 east : vimeo.com/franciscosoriano).
We took this trailer from the original website (fromamesstothemasses.com/) and uploaded it on Vimeo in order to share it in our article. It happened that every web medias shared the video that we uploaded too, from Pitchfork to NME, Billboard, spanish webzines, and little blogs and hundreds of other sites... More than 20.000 views on our video in less than 48 hours.
It made a great publicity for the documentary and a great illustration for the webjournalists that wrote their article. However, Vimeo asked us to remove the video, suspecting us to be in violation of their guidelines (vimeo.com/guidelines) : "You must have created the video or closely participated in its creation".
So I decided to do some mess by not erasing the video but changing the video file with a video that I directed myself, a video that I own the rights. It is a videoclip of the song "Holidays", played by a great little french band called The Nodz (facebook.com/Thenodz).
Ironically, few hours later, Francisco Soriano, one of the documentary's director, sent me a mail asking me to re-upload the trailer and that he authorized me to do it as it was a great help that we put their trailer on vimeo.
I sent a mail to Vimeo explaining the situation and they didn't want to understand the deal. "If you did not create these videos, then we cannot host them [...] The filmmaker is welcome to upload it himself, but others cannot, even if they have permission.
Why being so strict?
Vimeo sucks and doesn't want to understand the fact that it is our video that is embed on several sites and blog, that it made a great publicity to the documentary and the director. Being on so much medias is a great opportunity but Vimeo wanted to respect their own guidelines.