CLIENT : MTV Network Australia
DIRECTOR : Julien Vallée
CONCEPT : Julien Vallée, Jean-Constant Guigue, Eve Duhamel
D.O.P : Simon Duhamel
SOUND : Uncanny Valley
COLORATION : Guillaume Marin
PRODUCTION : Jvallée Inc.
THANKS TO : Pierre-Olivier Nantel
The latest from The Media Merchants is this interactive experience for Starbucks.
Located in the storefronts of two Starbucks, one in Vancouver and one in Toronto, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas currently being promoted by Starbucks.
The Starbucks Interactive Storefronts have become an intricate part of Starbucks’ recent Tazo Tea campaign. Once the concept was developed internally, it was up to The Media Merchants to manage and execute the innovative initiative in order to follow a specific campaign strategy.
“The Media Merchants managed all facets of the campaign,” says Jordie Morrow, National Account Executive, The Media Merchants. “It was a matter of balancing the overall scope from MediaCom’s concept, Blast Radius’ creative brilliance, and ensuring we developed the interactive portion perfectly.”
This installation is different from other interactive storefronts The Media Merchants have worked on as they typically utilize empty retail locations. “A vacant venue allows us to build a massive projection screen, as large as the window will allow, while taking advantage of significant foot traffic,” says Morrow. “Starbucks, on the other hand, wanted to make the most out of their key locations in Vancouver and Toronto and these two interactive storefronts are uniquely positioned on two of Starbucks’ busiest locations.”
The interactive storefronts, placed in high traffic areas, have not only been attracting thousands of people on a daily basis but also a wide demographic due to the brightness and quality of the screens. “It is very difficult to pass by the screen and not notice the Tazo campaign,” adds Morrow.
The campaign will run until February 26, 2011 at 2510 Granville Street, Vancouver and 4 King West, Toronto.
Creative Agency: Blast Radius
Media Agency: MediaCom
Execution and Interactivity: The Media Merchants
Music and Video: Anthony Diehl
Metronomy - She Wants ( official music video )
JUL : http://www.julienlassort.com MAT : http://mat-director.com
Produced by SoLab
Grand jury prize at the International Music Video Art Festival 2011.
DOP: Fabien Benzaquen
1st assistant DOP: Nourédyne Amroun
1st assistant director: Antoine Ricard
Steadycam Operator : Loic Andrieu
Gaffer: Vincent Ricoux
Electricians: Arnaud Duru, Bruno Seguer
Key grip: Bertrand Val
Production designer: Anna Brun
Set decorator: François Droeghmans
Decorator: Manon Hansa
Stylist: Erwan Morelli
Stylist Assistant: Sophie Roumegoux
Costume designer: Bylitis Nicod
Make up artist: Cathy Martiny, Olivia Carron, Aline Macouin
Tattooist: Paul Grelet
Location Manager: Regis Melet, Amélie Boyé
Cuppers: Damien Costantino, Serge Douey
Making of and pictures: Laureline Attali, Charbel Zaarour
Editing & Grading: Romain Kunstlinger
VFX supervisor: Samuel Ben Simon
Sound Design: Fabrice Lombard
Production Company: SoLab
Producers: Nicolas Tiry, Edouard Chassaing
Production Assistant : Adèle Boyé
Intern: Jonas Texier
The Girl: Hannah Novak
Men in Black: Boris Fodella, Zachary Arnaud, Thierry Pecqueux
Extras: Julie Motreff, Apolline Tresonne, Laure Gourlant, Sindy Gourlant, Stéphanie D'Eygere, Alexandra Jacmin, Julien Ratel, Gregorie Pierre, Delphine Rooz, Victor Durand et Anne Charlotte, Maxime Allex, Antoine Houël, Laura Sanchez, Elise Jaquin, Fabien Guyon, Agnès Arrouby, Amélie Jaboeuf, Alexandra Grumbach, Marc Pottier, Maryline Jost-Kiehl, Florian Liberal, Alex Sabot, Charlotte Baker, Lucinda Gallop, Sélim Niederhoffen, Kévan Boddelé, Magali Driouiche, Mathieu Houdain, Julie Montel, Lois Ballester, Bruno Ferdinand, Aurélien Cabat, Sophie Touitou, Amandine Multin, Caroline Ronzani, Michael Ronzani, Romain Ratel, Apaury Bastrenta, Pauline Billat, Marie Feld, Maxime Mc Brenon, Péa Delaplace, Doris Hémar, Brune Fournier, Jérémy Gatuingt, Zelda Mauger, Pierre Echeveste, Arthur et Benjamin Mauries, Régis et Brice Abby, Amélie de Lataillade, Julie Héry, Agathe Couderc, Thomas Hakim, Romy Hammond, Rose Katché, Marie Eva Gatuingt, Marie Yasmine Arrouche, Valentine Baillot, Maud Paget, Jean Bastiste Piron, Martin Leny, Célia Pouget, Anne Cécile Kovalesky, Augustin Desforges, Margaux Beaumier, Anne Sophie Daire, Basile Vinet, Johanne Pastor, Emmanuelle Courty, Mathilde Fouquet, Pauline Bouvet, Ana Perromat, Lenaïc Noury.
Thanks to Anne et Mika (Le Carmen), Clémentine Libault (GUM), Jalal (La phonogalerie - phonogalerie.com), , American Apparel, Blancs Manteaux, Cosmoparis, Falke, Guess by Marciano, Heimstone, Kitsuné, Lacoste, Maison Fabre, Manoush, Mellow Yellow, Mexx, Petit Bateau, Repetto, Save the queen, Sessun, Unisa, Zoé la féé, Corinne (Photocinerent), Magali (Transpacam), Sandra (Cinelum) and all our great extras.
Commissioner: Jane Third (Because Uk)
Label: Because Music