Based on Michael Pollan's talk "Food Rules" given at the RSA, this animation was created in the context of the RSA/Nominet Trust film competition. Using a mixture of stop-motion and compositing, our aim and challenge was to convey the topic in a visually interesting way using a variety of different food products. We made a little table top set up at home and worked on this a little over three weeks.
»Cummulus & Nimbus is a, let's say … lengthy 5 second project.«
We had this idea for a character, Cummulus. He was meant to be a mascot, something funny for our reel. But the longer we thought about what he could do, the more gags and characters we came up with and the whole thing grew into a fake cartoon intro thingy.