Videothêque

When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity. The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression.

A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps. It’s evolving towards broad entertainment. Xbox has become a premium experience.

As a result we wanted to play on the idea that Xbox is constantly reinventing itself. The brand development film focused on a rhythmic self-generating X; a dynamic spherical form which simulated the evolving nature of the brand. We designed the resolve to feel clean and effortless, seamlessly folding together multiple layers into the logo.

CREDITS —

Client:
Microsoft

Concept, Design & Direction:
ManvsMachine

Creative Director for Xbox:
Ramiro Torres

# vimeo.com/122657704 Uploaded 243K Plays 27 Comments

Videothêque

A.Pérez

This site is an online channel of selected videos and stuff that I like.

Browse This Channel

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.