The Viral Agency are a Shoreditch based company specialising in viral and digital content.
Our sole aim is to create engaging content that people like and share -as simple as that. Our services are split into three categories:
We think up infectious ideas, to be shared and create attention. No matter where, how or why an idea needs to be expressed, it just needs to begin with a good one.
We create viral and digital content that not only is outstanding, but must stand out. Motivating people to watch, like and share.
We seed bespoke campaigns tailored for you, spreading conversation online and through social media. Encouraging people to comment, share and click.
- Viral? Do you spread disease?
No. Viral content is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites and social media. Viral videos' staying power relies on hooks which draw the audience to watch them, the more engaging the content the better chance the video will be watched and shared.
- Seeding? Are you part time gardeners?
No. Our video seeding is broken into three stages:
• Researching the target audience. Then approaching influential web and blog editors to share the content with their visitors.
• Paid for placement on targeted platforms. Once content is posted on blogs, it is seen by a larger audience and further shared on social media.
• Youtube promotion specifically targets an audience and the geographical location. This is researched and monitored throughout the campaign.
- Sounds great, but exactly how much does a Viral Video cost?
We are inspired by ideas, not budgets, and will always try our best to accommodate cost restraints. Feel free to get in touch, we will be more than happy to discuss our process more thoroughly.
Before drones became a phenomenon on the web, Bizzby approached us to make some noise around their on-demand service App.
We pitched the great spoof idea of on-demand drones. They loved it. We then had the massive task of building a drone service from scratch.
‘Bizzby Sky’ was then born. Branding, building, servicing, programming was all accomplished before a single storyboard was penciled. We then documented it within a ‘corporate’ explainer video, demonstrating the service from click to delivery.
This of course did create noise, from news stations and across the web. A publicity stunt that fooled the world and propelled Bizzby to a new frontier.
Rainbow Trust gave us the opportunity to pitch for their annual ‘Big Hour’ charity event.
They said we ‘won’. We said ‘great’. They then revealed the ‘revised budget’. We said ‘oh’.
Of course, we were already emotionally hooked and took on the greater challenge. Focussed on the idea of using the spare hour in October to bake cakes for charity, we gave four families the unsuspected opportunity to do just that. We used the sad but uplifting story of the Ellis Family to reveal the twist of events and promote the good cause.
The video became Rainbow Trust’s most successful to date, increasing awareness and donations. Eventually leading to dedicated coverage on ‘Children In Need’.
Alibaba set us the task of creating four viral ads, for four different territories, in three weeks for their 11/11 sale bonanza. Initially we laughed, but soon realised this was no joke.
Dealing with the biggest e-commerce site on this planet, it was a challenge we couldn’t resist. Playing on the concept of everyone disappearing to attend the sale bonanza, we used four comical scenarios where our characters are left feeling dumbstruck.
This was shot over two days, using four actors, 60 extras and consuming large amounts of tea. Of course, this was accomplished and delivered on schedule. With the results surpassing all expectations, hitting millions of views and generating record sales for AliExpress.