The lifetstyle App, Bizzby, launched a new service called ‘Lifestyle’, providing additional luxury on-demand services for their clients. We were given the task to provide an explainer video which showcased the App in a simplistic but creative language.
We based the entire animation around the interface of the App, with the aim to create a world within that button for our viewers to explore and enjoy. This was executed from the user’s point of view, using hand interaction to navigate us through the sequence of events. Mixing live action with our animation provided a mixture of reality and fantasy.
This was predominantly used for email marketing, however was also promoted through social media and online.