Virtual Promoter - interactive Signage by ameria

  1. Der Virtuelle Promoter der Firma ameria aus Heidelberg macht das Schaufenster von Einzelhändlern zum interaktiven Showroom und Webshop.

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  2. Virtual and Interactive Promotion
    The virtual promoter combines online and offline communication, thus setting a new digital and interactive trend in visual merchandising. Holographically depicted digital content at the POS lets customers make contact with a retailer outside at the shop window. They can use gestures to interact with and control the virtual promoter. The vendor benefits from increased traffic, while customers can obtain product information from a multimedia presentation and even make purchases outside store hours. Industry insiders see this technology as the next evolutionary stage in digital signage, dubbing it “interactive signage”. This, they say, is the “killer app” in the digitization of the point of sale that is now getting underway.

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  3. Die Mobilfunkmarke BASE setzt ab sofort auf mehr Aufmerksamkeit im Schaufenster ihrer Shops: Seit Februar begrüßt die virtuelle Promoterin „Anna" vorbeilaufende Passanten. Das neue Format der lebensgroßen Projektion im Schaufenster testet die Mobilfunkmarke derzeit in ausgewählten BASE Shops in Düsseldorf, Osnabrück und Ludwigshafen.

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Virtual Promoter - interactive Signage by ameria

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