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The video is part of an overall concept for 13&9 design that revolves around the soul of the design itself. As we have been supporting the label from the very beginning on, the conception phase was also a collaborative process of discovery with the owners, focussing on the true essence of their brand.

We wanted to capture the contrasts found in 13&9 design (man/woman, black/white, angular/curved) and present them timelessly in the video, reducing the broad product range to the very core of any design, namely points, lines and surfaces.

Everything in the video comes from the brand itself. We didn’t want to add or invent anything that didn’t already exist. Even the use of dancers as a neutral projection surface – representing the idea (or soul) of the designer – stems from the history of 13&9.

Moreover the video pays homage to great thinkers such as Walt Whitman, Thomas Moore and Johann Wolfgang von Goethe, whose thoughts on the human soul are displayed as projected extracts in the video.

We knew early on that instead of taking the usual approach of relying on post production techniques we wanted to work with typography, graphic design and animations live on set. As a result, creating these projections and carrying out the tests and rehearsals was the most important and time-consuming part of the collaboration after the concept phase.

The video was filmed in one day in a studio with minimal basic lighting and a powerful digital projector. The projections were in part adapted and edited on set.

A Super+ CONCEPT 1:30 PRODUCTION
DIRECTED BY Super+, CINEMATORAPHER Gerald Kerkletz, DANCER Julia Mach & Filip Szatarski, UPM Julia Hofer, FOCUS PULLER Marcos Pieta Joge, GAFFER Tommy Münster, ELECTRICIAN Christian Angermayr, VOLUNTEER Georg Weiss, MAKE UP Christopher Koller, PROJECTIONS & POST PRODUCTION Super+, MUSIC & SOUND 13&9 (Severin Su & A.Lord), SPECIAL THX Susanne Thomanek.

13and9Design.com

# vimeo.com/66140844 Uploaded

VJs TV

VJs TV

VJsTV.com
VJsMag.com
VJsLab.com
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Launched on 15th December 2012, the easy-to-use website showcases a compilation of over 2000 videos from VJs, designers and artists based around the world. The videos have been painstakingly…


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VJsTV.com
VJsMag.com
VJsLab.com
-----------------------
Launched on 15th December 2012, the easy-to-use website showcases a compilation of over 2000 videos from VJs, designers and artists based around the world. The videos have been painstakingly selected to offer you a truly mind-blowing insight into everything from video projection mapping to interactive art. From lumen installations to sonic installations, there's something for everybody on this modern, clean and crisp website. A simple interface with pull-down menus mean you can find the right video within seconds. VjsTV.com, as the name suggests, not only offers an extensive library of the world's best videos but also the unique ad-free TV option : two clicks and you have a continuous full-screen random selection of videos according the category chosen – no breaks, no ads – just a non-stop selection of stunning videos.(channel.vjstv.com)
VJsTV.com is growing fast and adding new videos daily. Upcoming bands, artists and designers are welcome to submit their videos via the website.
VJsTV.com - it's well worth a look!

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