An in-house XM production, originally created to promote our Black History Month programming, the spot was re-tagged for broader media buys on BET and MTV. All the featured artists were members of the XM artist family, and had exclusive series or specials on XM.
One of my favorite spots - simple but powerful, beautiful audio work, and it uses live action images within the "Are You ON" brand world.
I was the creative director. Rick Hamilton, our staff producer, wrote and produced. Edited by John Donnelley, with music from the XM production team.