It’s a brave new world of web typography, but designers still face the same tasks they always have on the Web. How to choose and set type beautifully for display, headlines, and at large sizes, as well as how to do the same for body text, at small sizes. Our paper has changed to pixels, and typefaces are changing with it. This talk navigates the world of web type, and explores the why as well as the how of setting type beautifully, on the Web, today.
Usability testing and design are often separate processes -- but it doesn't have to be that way, and it doesn't need to be difficult or time-consuming, either.
Presented as a case study review, Dan explores examples from a real life project, explaining the method of testing and prototyping used, and showing the value of making adjustments to a design during testing, exposing changes in behavior that could not have been otherwise observed.
Craftsmanship and communication are at the heart of everything we do on the web. With our ability to understand and overcome challenges, we should deliver engaging experiences without compromising our integrity or failing the end user. Still, we're often naive and we make the same mistakes over and over. We get hung up on our tools and confuse our goals. It's time to think and talk smarter, get our priorities straight, and learn from our mistakes.
Although the web as a medium -- and the web industry in general -- promotes a somewhat informal community culture, its standards are absolute. And when it comes to content, are the boundaries still too informal?
Without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide if she's intrigued enough to *do* something.
So in this talk, Steph will discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.
As designers, we tend to get distracted by aesthetics of our creations, and often do not pay enough attention to the other, invisible side of our work. This talk discusses the significance of purpose, substance and context in our design decisions. It argues about the value of storytelling, content strategy and thorough editorial work. It also provides practical examples of and insights into the invisible side of design.