Where is the Cool? ®

Where is the Cool? ®

Where is the Cool?

In the pursuit of cool there is no end, no golden city looming over the next hill. Everything is in motion, repeatedly changing and challenging itself. To slow down is to become obsolete. WITC will never be complete, we are eternally moving. It is this…


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In the pursuit of cool there is no end, no golden city looming over the next hill. Everything is in motion, repeatedly changing and challenging itself. To slow down is to become obsolete. WITC will never be complete, we are eternally moving. It is this constant striving for what is beyond us that defines who we are.

The following videos are ones that help answer the question.

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