Dave Castle in San Diego is a 2nd generation Ad guy and a good man to work with. His client, All-Pro Bail Bonds, needed a commercial campaign but most of the examples they looked at were campy and dreadful. We found an intelligent, articulate spokesman. Dave gave him honest words and we stuck him on a Skid Row rooftop ledge in L.A., in the pouring rain. We wanted no question about what it means to fall into the criminal justice system.