I was fortunate to be commissioned by MTV UK to work on one of their Artist Idents and the concept he was given was “Boredom”.
Thinking and exploring the concept I found myself going through my own experiences with boredom and trying to think when was the first time I was aware I was bored, and it brought me back to when I was a kid laying down at my grandmother’s backyard in Brazil, on one of those long school summer breaks with nothing better to do than mess around with ants and an old beehive.
Client: MTV International
Direction, Design & Animation: César Pelizer
Music: Thomas Williams