“It’s about making something better,” says director Yves Geleyn. “McDonald’s wanted to communicate how they’re always working to make a Happy Meal better, which can be told quite functionally, but we wanted to tell the story with some charm.”

The 60-second spot – created alongside Leo Burnett London – follows a group of miniature men and women on a journey through the idyllic British countryside as they improve the Happy Meal’s contents. “We played with scale and proportion,” says Yves. “I liked the idea of these little characters working to make the box, which remains true to size, better.”

It took Yves and his team of fifty people 12 weeks to bring the spot to life, building six sets, as well as 3D-printing and hand-painting hundreds of characters. “It’s filmed almost entirely using stop motion, which I love,” says Yves. “A lot of miniature work is now done with CGI. Stop motion possesses an authenticity, a human touch, that adds so much to a story. It allows you to create something whimsical that is grounded in something authentic.”

The spot, which will launch in the UK on March 18th, was produced at Hornet’s stage in Brooklyn. It represents an ongoing partnership between Hornet and the talented mixed-media director, whose technical and narrative technique has been recognized on both sides of the Atlantic.

Known for his human approach to storytelling, Yves Geleyn uses a variety of techniques to create evocative, memorable narratives. He has worked with the NSPCC, Motorola, Kellogg’s, ESPN and John Lewis, who he created the award-winning The Bear and The Hare spot for.

Director: Yves Geleyn

Hornet Inc.
Executive Producer: Hana Shimizu
Head of Production: Greg Bedard
Development Producer: Kristin Labriola
Producer: Marty Geren
Live Action Producer: Joel Kretschman
Director of Photography: Toby Howell
Supervising Technical Director: Sang-Jin Bae
Editor: Stephanie Andreou
Production Coodinator: Erika Bettencourt
Technical Director: Juan Carlos Cuadra
Storyboard Artists: Carlos Ancalmo, Yves Geleyn
Designers: Yves Geleyn, Anna Bron
Compositors: John Mattiuzzi, John Harrison, Kit Lam, XiaoXiao Tang, Ted Wiggin, Craig Nowicki
Lead CG: Juan Carlos Cuadra, Dan Fine
Modeling: Dave Soto, Kintan Chauhan, Juan Carlos Cuadra
Texturing: Juan Carlos Cuadra, Dan Fine, Susie Hong
Rigging: Lee Wolland, Michael Altman
Lighting & Rendering: Juan Carlos Cuadra, Dan Fine, Susie Hong
CG Animators: Bill Burg, Nick Johanides, Andrew Boccio
Pre-Viz: Bill Burg, Nick Johanides, Andrew Boccio
CG Layout Artist: Nick Johanides, Bill Burg
Matte Painter: Patrick O'Keefe
2d Animators: Tavet Gilson, Nivedita Sekar
Motion Control Operator: Anthony Jacques
Gaffer: Michael Yetter
Electric: Chris Clarke, Casey Wooden
Key Grip: Jeremy Rodriquez
Grip: Rick Morrison
Stop Motion Animators: Pete List, Matt Christensen, Maxwell Sorensen
Art Director: Elise Ferguson
Fabricators: Tim McDonalds, Peter Erickson, Matt Christensen, Hillary Barton, Matt McGlade, Ben Kress, Kelsey Knight Mohr, Nellie Davis, Ester Kislin, Casey Follen, Connie Chan, Kerry Coutu, Alex Russi, Royal Jarmon
Interns: Kelsey Brewer, Madow Tsai

Agency: Leo Burnett UK
Agency Producer: Bruce Macrae
Agency Creative Directors: Rik Brown and Jon Fox
Agency Creatives: Matt Collier and Wayne Robinson
Agency Account Director: Sarah Kay
Agency Account Manager: Alisa McQuaid
Music & Sound Design: Ant Food
VO Artist: Philip Glenister

# Uploaded 13.8K Plays 7 Comments


Jr.canest Plus

Hand-picked videos for your healthy audiovisual diet.
Animation & Motion Design channel curated daily by 30+ amazing moderators & animators.
We also host a festival called Blend.

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.