Viacom, one of the biggest companies in the tv and film industry, contacted us to create 8 animated loops to play on the entrance hall of the company's offices in order to celebrate the start of Spring in New York.
The 8 loops are totally different from one another and are made from a blend between 2d illustrations and pictures of characteristic places in the city. The idea is to show you what we all want to do when the most charming season comes to the city: take a bike ride, go out on the lake with a new love, enjoy a bohemian afternoon on the subway, drink coffee and read a book in the middle of the day wihout being cold, have a picnic at Central Park, or even play with your boat at the lake.
Enjoy the Spring, New Yorkers!
Music: "I'd rather dance with you" by Kings of Convenience, only used for this reel and with no commercial purposes.
Directed by: Plenty
Creative Direction: Pablo Alfieri
Art & Motion Director: Elda Broglio
Executive Producer: Inés Palmas
Producer: Clara Etcheverry
Illustration, Character Design & Cell Animation: Mau Lencinas
Compositing: Edgardo López Osornio
Illustration & Character Design: Pablo Alfieri & Mau Lencinas
Animation: Juan Casal
Compositing: Mariano Farías & Matías Mastrogiano