Canal +, the most watched paid channel in Spain, choose Plenty to develop their on-air image after a working on a taught pitch. But this time didn't work alone! We had the fortune to work with the beautiful off-air image created by Erretres, together with the great work of Canal+ creative team and D3 agency. Our goal was to renew the bond and connection between more than 14 channels of the antenna and their audience through multiple on-air and online / digital actions and social networks apps.
With the inner elements of the social network like hashtags, tags, memes and emoticons we developed a close connection between the channel and the audience that has become a trusted community, the Community +.
Next you will see a extensive development of the TV Branding based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiate the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.
A minimal work with few resources but with a hight complexity background that hopefully you'll enjoy as much as we do!
Welcome to Canal+ 2.0! Abuses of your imagination!

Directed by: Plenty
Creative Director: Mariano Farias & Pablo Alfieri
Art Director: Pablo Alfieri
Animation Director: Hernán Estevez


2D Design: Nicolás Castro, Federico Kanno & Pablo Alfieri
2D Animation: Hernán Estevez & Matias Petroli
Reel montage: Mariano Farias
Pitch participation: Mariela Fabregas, Guido Lambertini, Matias Mastrogiano & Ganztoll

WebApp "Hazte un bamper"
Creative Director: Mariano Farias
Graphic Design: Federico Kanno
Digital Team: Blowapp

Production: Inés Palmas
Year: 2014

Client: Canal+
Project: Canal+ Spain
Creative Director: Iñaki Martikorena
Brand Director: Germán Sela
Communication Director on Screen: Ricardo Fernandez
Off-air image: Erretres
Advertising Agency: D3

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Jr.canest Plus

Awesome animation + motion channel curated daily by some of the best animators out there.
"Hand picked videos for your healthy audiovisual diet."
We're also starting a festival in Vancouver.


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Awesome animation + motion channel curated daily by some of the best animators out there.
"Hand picked videos for your healthy audiovisual diet."
We're also starting a festival in Vancouver.

Say hi or send us something!: awesomeness[at]

You wake up in the morning, you drink your coffee and you find yourself amazed by some awesome video, you share it, you watch it over and over again, you feel like doing something great while you take the last sip of your coffee... this Channel tries to put all those sensations together in one place, to make you realize that the idea that will make someone feel like you feel when you watch something amazing is not that far from your round (or sometimes square) head. Trying to put the best of the best, all that Awesomeness, &c. in one place so you can go to bed after a good glass of wine thinking; "holy macaroni, I better put my crap together and make something awesome"

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